October 13th - "Free the Tatas Day!”

What It Is, What It Isn’t and Why It matters.


October 13th is “National No Bra Day”. This campaign started with the motive to encourage ladies to ditch their bras during this day to promote breast cancer awareness, because it’s the second leading cause of death among women in the United States.


This campaign has good intentions but sadly, some people don’t.. that’s why I decided to write some points to clear things out. 

"National No Bra Day" is :

  • A day to remember that breast cancer is a serious disease that kills. A day to spread awareness about breast cancer and early detection.

  • A yearly reminder to get a mammogram or to remind people to dedicate time for self-exams.

  • A day to remember to educate our selves about breast cancer, a day to donate time and money to support the cause.

  • A day for women and men to work together to create a world that will one day be cancer free.  


"National No Bra Day" is not :

  • A day you to post a picture and show off your nice boobs. Posting sexy breast pictures not only satisfies the need of the people that over-sexualizes women’s bodies, it also affects the self esteem of many breast cancer patients and survivors. So.. let’s stop and think before we post.
  • A day for men to sexualize a deadly disease.. Sadly, this morning, when I clicked on the hashtag:  #NoBraDay I read tweets from "men" that said: “ Best day EVER!  #NoBraDay” or “Son, use this day to select the correct girl ..Don't bring home any flat chested girl #NoBraDay” or "I can't wait for #NoBraDay . See all these boobs on my TL”.  Ummm.. Excuse me?! Do you even know what the hashtag  stands for? I don’t think so.
  • A day to be comfortable without taking the disease seriously. If you decide to go braless, you have to know the facts, share with others ways to help or prevent breast cancer, get tested and donate to the cause. Like Liz Dwyer said, “ Not wearing a bra does not save lives”.

 Why it matters: 

"Without knowledge action is useless and knowledge without action is futile".


    In honor of Raquel M. Cavazos, a Breast Cancer Survivor and mother of Miami FitWear's founder, we are offering special edition "Breast Cancer Awareness "leggings.

    Our mission is to raise awareness about the importance of early detection of breast cancer, 15% of the proceeds will go to Susan G Koman Foundation to fight this devastating disease. 

    Click here and join the fight!🎀

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